By Natalia Rueda 
Dua Lipa, the famous pop star, has participated in Porsche’s latest advertising campaign in a totally innovative way. The artist had the opportunity to conceptualize the ad for the brand’s new all-electric model, “Macan”, and the result has caused a great sensation on social networks.
Through a post on its official Instagram account, Porsche announced that the campaign had been directed by Lipa and that it would premiere tomorrow at 17:00 CEST. This generated great expectation among fans of the singer and the brand, who are eagerly awaiting the launch of the ad.
But what has most caught the attention of Dua Lipa’s fans has been seeing her on set with a fake belly. This creative choice, although unusual, has generated immense attention for the campaign and the new Porsche model. Undoubtedly, this collaboration between the brand and the artist will be a success in terms of advertising and has generated a great impact on the audience.