The critically acclaimed and wildly popular, Grupo Frontera, is touring Sacramento, California and other parts of the formerly colonized US-Mexican west coast. The Mexican group has had an enormous amount of success through its viral Tik Tok trends that have catapulted Mexican regional music to the top of the global charts.
The group has charted in the Billboard Top 100 with 8 different songs. Its highest-ranking song has been a collaboration with Bad Bunny that placed them in position number 5.
However, this Hot 100 chart comingles with other pop music that I’ve never even heard. In other words, within music listeners that speak Spanish and English, I am certain Grupo Frontera has an outsized amount of influence within the US. In other words, the audience that rocks to Miley Cirus is not likely to hop on to Grupo Frontera on YouTube Music, and vice versa, but the listeners are geographically occupying the same market and their attention is monetized in dollars. Thus, Grupo Frontera is in a unique position to expand further with better marketing that integrates the business tactics of more corporate sponsored acts.
See more: Grupo Frontera | Biography, Music & News | Billboard
Grupo Frontera has been a darling for the Billboard charts because of their unique synthesis of various regional Mexican styles into one easy to digest format. The growing Mexican English-speaking audience spends in dollars, but thinks Mexican, which includes music, culture and dress.
Grupo Frontera Sacramento Concert
Grupo Frontera, Luis R Conriquez and Tony Aguirre to play in Sacramento, California. The event will take place at the Golden1Center on 500 David Stern Way, Sacramento, CA on November 22, 2023.
The Sacramento area is blessed with a diverse population that includes many Mexicans spanning multiple generations who are hoping to catch Grupo Frontera in their most innovative moment.
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