By Natalia Rueda 
The new pink wonder
After years of success in the cell phone market, the company Human Mobile Devices has found a new way to reinvent itself and continue to surprise consumers. On this occasion, it has teamed up with the iconic Mattel brand to launch a completely new product: the new ‘Barbie Flip Phone’, a special edition of the Nokia 2660 Flip.
This device aims to transport teenagers to a simpler time and allow them to disconnect a bit from the constant presence of social networks and the internet. With a retro design and Barbie’s signature pink color, this flip phone focuses on basic functions such as camera, alarm, MP3 player, text messages and calls, leaving aside complicated applications and internet access. The Barbie Flip Phone features a 2.8-inch screen and a 5MP camera, making it an adorable phone ready to capture unique moments.
Say hello to the ultimate HMD Barbie™ Flip Phone – it’s chic, it’s sleek, and yes, it’s PINK! 💖 Get yours here: https://t.co/MmrIkiUxsq#HMDBarbiePhone pic.twitter.com/3Zk9Ww0Tax
— HMD (@HMDdevices) August 28, 2024
One of the most striking features of this cell phone is the incorporation of a mirror on the flip cover, something that young Barbie users will no doubt appreciate, you can also customize it with interchangeable covers and accessories. In addition, its simplicity in terms of functions and the absence of distractions, allows users to live in the real world and connect with the reality around them.
The union between HMD and Mattel has achieved a perfect combination between the successful cell phone technology and the nostalgia of the Barbie figure. This new product is an innovative step in the search for a balance between virtual life and reality, and an ideal option for those looking to simplify their daily lives and live authentically. At the moment, the Barbie phone is only available in the UK for a price of £99 ($130), but it will soon reach the US market to surprise more young people.