By Laura Pardo 
The new collaboration between Willy Chavarría and Adidas Originals for the Spring/Summer 2025 season is a bold reminder: Chicano style is not a fleeting trend — it’s a declaration of identity and memory.
Known for his unapologetic and powerful vision, Chavarría returns to Adidas with a collection that pays homage to his community — the one that turns sidewalks into runways, armed with dignity, history, and fire. The SS25 collection is a visual tribute to the roots, the barrio, and the enduring strength of those who resist through style — the legacy carried by la raza.
Between nostalgia and the street
The collection’s aesthetic draws on timeless Chicano staples: wide-leg pants, oversized shirts, earth tones that take us back to family photos from the ‘80s and ‘90s. But this isn’t a costume of the past — it’s reinterpretation with respect. With presence. With power.
The Adidas logo merges with silhouettes that evoke East L.A. blocks, slicked-back fades, pressed Dickies, Nike Cortez, the park benches and the lowriders. But this time, reimagined in high-end materials and visual language that walks a fine line between community pride and high fashion.
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Clothing with memory: the root of style
Chicano fashion wasn’t born on catwalks — it was born on concrete. It grew from home haircuts, crisp shirts ironed for work, and unspoken codes of respect learned in the neighborhood. From the zoot suits of the 1940s, criminalized for being symbols of Mexican-American pride, to the lowrider fashion of the ‘90s — dressing was and still is, a form of resistance.
What some once labeled “too much” was actually meticulous care. What they called “dangerous” was identity — identity now worn so proudly that even those who didn’t live through the contexts that shaped it will want to wear it. That history is stitched into every piece in this collection — a story of the streets and the raza that refuses to vanish, reborn each day with greater dignity.
More than fashion, a political stance
“This collection is about strength. About beauty in the struggle,” Chavarría has said.
And it shows. Every garment speaks what has often been silenced: Chicano culture is alive, present, and powerful. Street style is also refined. We don’t need permission to be seen.
This is more than another collaboration between a big brand and a designer with proudly exposed roots. It’s a visual reclaiming — proof that Chicano stories matter, that our ways of dressing are art, and that Chicano existence deserves celebration — with respect.
Culture that walks with us
Adidas and Chavarría have tapped into something many brands are only beginning to understand: fashion can be a tool of resistance — when it listens to the barrio, when it’s stitched with memory, when it walks with pride in every step.