By Natalia Rueda 
Merging the rich and flavorful traditions of Mexico with cutting-edge technology, Diageo has launched MixologIA, a virtual platform that allows users to create their own personalized cocktails. This innovative fusion of Mexican flavors, premium spirits, and artificial intelligence is redefining the world of mixology.
In October, Diageo unveiled MixologIA, inviting consumers over the age of 18 to channel their inner mixologist and experiment with different combinations of ingredients and spirits. The platform allows users to mix and match famous brands like Johnnie Walker, Tanqueray, Tequila Don Julio, and Zacapa to create their unique concoctions.
But what sets MixologIA apart is the use of artificial intelligence. The platform’s advanced technology guides users in their selection of ingredients, ensuring a harmonious blend of flavors in every drink. With just a few clicks, users can explore different combinations and unleash their creativity, while also learning more about the spirits and their origins.
For those who create a standout cocktail, the opportunity of a lifetime awaits. The most popular creations will be selected to participate in a grand final event on November 22, where attendees will have the chance to taste the chosen cocktails. The winning cocktail will be determined by renowned mixologist Israel Barón and revealed at the event. Talk about a refreshing cocktail experience!
By showcasing the richness of Mexican flavors and pushing the boundaries of traditional mixology, Diageo’s MixologIA is revolutionizing the way we approach cocktails.