By Ryan Hansen Ricardo Lezama — Tinder, a subsidiary of Match.Com ( NASDAQ, MTCH, $38.02 as of June 2 closing), is aggressively redefining youth culture throughout the world. Berlin, London and other major metropolitan areas are constantly blanketed with their aggressive market for aggressively meeting strangers!
However, the future looks somewhat grim for the Swipe company, perhaps, due to increased competition and a desire for folks to not link with complete strangers. Over the past few years, their once might 58 dollars a share has dropped to 38 dollars. The downward trend is likely not lost investors who are likely pivoting towards value stocks in a recessionary, high anxiety environment.
Throughout Berlin subway stations, located in places like New Köln and the borough of Kroesberg, there is a large concentration of Tinder ads encouraging people to embrace the single life.
The supposed swipe culture is taking ahold in Europe, it appears, from the many ads placed throughout. While many individuals meet awkwardly for the first time in bars and cafes throughout the city’s many social centers, others are not too “lucky”.
While many are quick to defend or condemn the use of dating applications, research suggests that the application has a rather neutral effect on dating, overall.
Apparently, of all the billions of swipes that take place a day, only a few million interactions take place afterwards, making meeting someone from that source an exception, not a rule. It appears only less than 2 percent of people actually interact in real life with others as a result of the dating app.
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