By Natalia Rueda 
Louis Vuitton is set to display its iconic luxury fashion on the world-renowned Champs-Elysées. After months of renovation and refurbishment, Louis Vuitton is transforming the former HSBC France bank building at number 103 into a showcase for its esteemed brand.
The construction of this new venue was originally meant to house the newly-established Dior headquarters. But following the appointment of Louis Vuitton’s CEO Pietro Beccari this past January, plans were quickly altered. This Art Nouveau style building, which has a total area of 24,000 will not only serve as Louis Vuitton’s new premier location, but also could house a hotel and what is sure to be an architectural masterpiece.
At this new addition to the avenue, shoppers will be able to purchase iconic Louis Vuitton trunks, leather goods, and accessories. But that’s not all. A part of Paris Fashion Week from the 25th of September to the 3rd of October, 2023, Louis Vuitton promises to surprise visitors with their grand Spring/Summer 2024 collections in the new building.
It’s clear that LVMH’s grandstand on the golden avenue is one of the company’s biggest and quite possibly brightest investments. With its strategic trio of houses, Louis Vuitton, Dior, and flagship Champs-Elysées itself, the brand has set its sights on lucrative success for the foreseeable future.
With information from Fashion Network