By Ryan Hansen 
Online dating has become a common way for people to meet and connect with potential partners. However, with the rise of digital dating comes the risk of people creating fake profiles and engaging in fraudulent activity. In an effort to ensure the authenticity and safety of its users, Tinder, the world’s most popular dating platform, is implementing a new identity verification system in the U.S., U.K., Brazil and Mexico.
This verification system requires users to submit a copy of their driver’s license or passport, along with a self-recorded video. This data is rigorously tested to ensure that it matches the information provided in the profile. Once approved, the profile will display a blue badge indicating successful verification.
This system has already been tested in Australia and New Zealand, where users with verified profiles experienced a 67% increase in matches compared to those without this validation. Users, especially Generation Z users, have been very welcoming of this feature, as they want to ensure that the person they are talking to online is who they say they are.
Unfortunately, there have been cases of scammers using dating apps to lure victims in countries such as Colombia. In response to these events, Tinder has taken steps to remind users to check their matches and meet in public places. In addition, in Australia, a code of conduct for dating apps has been implemented after a study showed that 72% of participants had experienced sexual violence facilitated by these apps.
Another problem in online dating is the use of fake images created by artificial intelligence. In 2022, it is estimated that users were scammed out of $1.3 billion by people they met on these apps, according to the U.S. Federal Trade Commission.
In an age where online dating is becoming the bread and butter of online dating, security and authenticity are key for users. Tinder’s new identity verification system is a step in the right direction towards creating a safer and more authentic online dating experience.
With information from Techcrunch