By Ricardo Lezama 
Carin Leon, the famed Mexican singer from Sonora, is set to open for the Rolling Stones in their next concert in Arizona. You can buy tickets here: Rolling Stone & Carin Leon. We learned of this via Noreste, a Mexican publication based in the northern region from where Carin Leon is from and check out their coverage here. The concert will take place on May 7th, 2024 in Glendale Arizona at the State Farm Stadium.
Mexican Regional Is Hard To Ignore
No British band is more iconic than the Rolling Stones short of the Beatles, but the key difference is that the group has never stopped touring which makes them a brand that lives on far from being memorabilia. Mick Jagger who is hovering near his 80’s is hard pressed to need an introduction anywhere, but while his youth has faded, nothing about the music’s quality has changed.
One could argue that they do not even need to approach a different audience. Or do they? The band and their business managers may be noting the sea change in how much Mexican culture is being exported across the world. Hoping to cash in on the eventual European arrival, why not cross-promote may be the reasoning.
The look, the feel and content of Mexican regional is unique and distinctive. This makes for easy selling and increases cross promotion profitability, and, as was noted in ‘Rockonomics’, a book detailing the intricacies of winners and losers in the music business, the most famous artist in the world will always be ‘featuring’ so who knows if this is simply a prelude for more to come.