By Natalia Rueda 
As the holiday season approaches, Coca-Cola is bringing back one of its most beloved traditions – the Christmas Caravan. After a break of 5 years, the iconic red trucks will once again travel through the streets of Colombia, spreading joy and kindness along the way.
For many Colombians, the arrival of Coca-Cola’s Christmas Caravan has become a cherished annual event, and this year, it promises to be even more special. With a theme of “acts of kindness,” the caravans will not only bring the festive spirit to 10 cities across the country, but also inspire people to embrace the spirit of giving and sharing.
Starting November 24, in Bogota, Barranquilla and Cali, the trucks will travel the streets adorned with twinkling lights and Christmas decorations. The Caravans will gradually begin in Medellin, Cartagena, Santa Marta, Pereira, Armenia, Ibague and Bucaramanga, before concluding on December 22.
In addition to spreading holiday cheer, Coca-Cola has also partnered with the Pocalana Foundation, an organization dedicated to supporting waste picker families and vulnerable communities. Through this partnership, Coca-Cola will donate 650 markets and work tools for 100 waste pickers, further spreading the message of kindness and community support.
But the Christmas Caravan is not just about passing through towns and cities. In each location, the trucks will stop at different stations, where people will have the opportunity to experience the magic of shared Christmas moments. From nostalgic games and Christmas carols to meeting Santa Claus, the stations are designed to evoke warm memories and spread happiness.
This holiday season, Coca-Cola’s caravans remind us that Christmas is not just about gifts and decorations, but about coming together and spreading joy and kindness. As the world faces challenges and uncertainties, the message of togetherness and generosity becomes even more important. So let us all join the Coca-Cola caravan and spread the real magic of Christmas to those around us.