West Los Angeles, California --- Conejo and Stomper, both newly released from prison, have hit the ground running with their latest project 'Lift The Curse'. Highlights include 'Real Scarface', which is a return to form for both rappers, reminiscent of other collaborations like 'Nothing Else Matters', with both tracks having a sampled classical feel, synthesizers and all.Commercialization of Chicano Rap
Streaming applications are the new major radio. The same excitement reserved 20 years ago for a newly released song is now controlled more by independent artists social media profile. Additionally, the platforms for monetizing music content is atomized, spread accross different and competing companies: Apple, Spotify and Google, to name a few.
The most surprising snippet in the album is 'Set For Life', where the optimism from both rappers is felt. Stylistically, the track is far different from what either rapper has done before. Perhaps, this reflects a new sensibility to their position in the industry, the still unrealized potential too.
Without question, the art form of Chicano rap has evolved and has the same production values as any other genre. Like corridos, this genre is spreading throughout and outside of the Mexican culture while representing the core cadence, wordplay and themes (some now incorporating spiritual identity).
Conejo, Stomper On 'Set for Life' explore new sounds.
It seems like there is room for new content that reps the local culture, while deploying more universal themes on their music.Case Study: Conejo & Stomper
No one questions the street credentials of either artist, but as time passes both artists have continued to walk a political and CULTURAL line that transcends this experience.
Still, in a recurrent theme for both artists, the album 'Lift The Curse' opens up to 'All Along The WatchTower' played in the background as a group of inmates send their regards to Stomper and Conejo.