Remezcla Is A Marketing Platform, Like Latino Rebels
On its website and in an English press release, Remezcla identified itself as a content & "advertising network" that generates millions of unique visitors per month. On the same day, however, there was also another press release made available in Spanish. These releases noted a bit more openly that the business model of Remezcla LLC actually involves 'marketing services'.Tweet
Ricardo Lezama (11/19/2016) --- In an October 27, 2014 PR Newswire press release, investors got the latest pitch to check out the edgy blog Remezcla.com. "New branding, new interface and new sections" were celebrated in the press release. The 'progressive' Latino blog, Remezcla.Com, is headed by CEO Andrew Herrera.
On its website and in the English press release, Remezcla identified itself as a content & "advertising network" that generates millions of unique visitors per month. On the same day, however, there was also another press release made available in Spanish. These releases noted a bit more openly that the business model of Remezcla LLC actually involves 'marketing services'. Remezcla "ofrece servicios de mercadeo creativo, digital y experimental. Remezcla recibió el Premio Ex de 2014 por Mejor Campaña de Evento Multicultural por su trabajo con Heineken durante los Latin GRAMMYs de 2013."
Can't be that Grassroots...
One thing is for sure: Remezcla is far from being simply a grassroots band of writers and artists. In an earlier press release from December 2011, Remezcla is quite honest about how they position themselves in the world of 'Latino' marketing. Apparently, Remezcla engages in 'Progressive Marketing' to engage youth: marcas líderes como Heineken, Pepsico, Levi, Nissan, Microsoft y otras para desarrollar programas de marketing progresivos para latinos jóvenes.
Tailored Youth Branding
Remezcla helps large corporations tailor brands by harnessing cultural intuitions and technology trends, duping brand followers through culturally relevant imagery: "convergencia de estrategias culturales, creativas y de medios novedosos". Remezcla purposefully assoiates with websites that have credibility to bolster its own bottom line: "asociarnos con sitios que han cultivado sus audiencias y construyen sus sólidas marcas propias. Este nuevo emprendimiento nos permite presentar una oferta multidimensional a los anunciantes", which translates into: "associate ourselves with sites that have cultivated their own audiences and brand names. This new endeavour allows us to offer a multidimensional platform to advertisers".
Ironically, the press releases usually note that Remezcla is headquartered in Williamsburg, Brooklyn. Presumably, Remezcla acquired cheap office space through the same process other small businesses acquired NY addresses: gentrification.