The four artists, Peso Pluma, Eslabón Armado, Junior H and Fuerza Regida were among the top 125 artistas most heard in streaming platforms. There are prior reports that suggest just a mere 60 percent growth, but what seems likely as well is that individuals are simply streaming on social media as much as they do on dedicated platforms. There’s also the bias and lack of infrastructure to track bilingual and multilingual communities.
The standout hits
Eslabon Armado and Peso Pluma’s “Ella Baila Sola” single surpassed a billion streams on Spotify last month, becoming the first regional Mexican Top 10 hit on Billboard’s all-genre Hot 100.
Honorable mentions, like Grupo Frontera’s Unx100to, are worth noting for their top 5 position, but involved a non-Mexican artist. The crossover appeal for artists like Shakira, Gloria Trevi and Annitta is obvious, but stylistically, they’re nearly incompatible to be taken seriously. Yet, they try and engage the format with surprising popularity if without significant stylistic originality.